The hallmark of CRS is its eminent marketing tool. It can be an instrumental platform for businesses to decisively market their products and services. As an added advantage, they will have direct access to a large group of consumers, who are members of CRS.

CRS brings balance between the business and the consumers. Through interplay, both can genuinely get the value of their efforts. It intends to give the optimum rewards to the consumers, which could result to real customer loyalty to businesses.